Public Sees Leaders First
Leadership style and personality are critical in a post-modern world where image and global communication play an important role.
While many believers may accept a religious leader simply because they hold that office, many others in the rank and file today are influenced by the public image, personality and message (how it is delivered as much as what is said) of their leaders. John Paul II, the Dalai Lama or Mustafa Ceric, Grand Mufti of Bosnia are a perfect example as are Gordon Hinckley and Archbishop Christodoulos.
Leadership style and personality are even more important in terms of public perceptions of the faith. Thought their styles differed considerably, both Pope John Paul and President Hinckley projected a positive image of their faiths even among those that would have problems with the conservative nature of their doctrinal or social beliefs and policies.


