How does the Greek goddess Gaia figure in modern-day earth worship?

In Greek mythology, Gaia (or Gaea) was the name given to the goddess who personified the Earth, worshipped by the Greeks as the mother of all creation.

In the 1970s, British atmospheric scientist James Lovelock and U.S. biologist Lynn Margulis adopted the moniker to describe their controversial theory that the Earth, with all its living and nonliving systems ostensibly interacting to sustain life, could be viewed as a single complex organism rather than the chaotic interplay of disparate processes.

The so-called "Gaia hypothesis" met with resistance in the scientific community, but numerous environmentalists, New Age thinkers and neopagans latched onto it.

The Earth goddess has enjoyed a resurgence in popularity since, and today many pagans still revere the deity as the mother of all nature.